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This site has the following in the homepage, "Evaporative cooling for hot climates." We noticed that the web site also stated " FROST PROTECTION AUTO START AND STOP; DRYING; COOLING; BLOWING AWAY SMELLS AND DUST; SPECIAL EFFECTS." It also stated " TOW and BLOW NOW AVAILABLE TO LEASE IN NZ. WHY HIRE A HELICOPTER FOR FROST PROTECTION WHEN YOU CAN LEASE A PORTABLE WIND MACHINE ALL YEAR ROUND FOR MULTIPLE PURPOSES? The worlds quietest and most efficient wind machine just got a whole lot better. Tow and blow UK Limited." The header had frost protection as the highest ranking keyword. It was followed by frost boss, portable, and wind which isn't as ranked as highly as frost protection. The next words the site uses is machine. turbine was also included and might not be understood by search parsers.